Channels
2020. 3. 20. 21:55ㆍIDEA/비즈니스 모델
Channels
Brief
company communicates with and reaches its Customer Segments to deliver its Value Proposition.
contact point where the customer meets the product
Functions
· Raising awareness among customers about products and services
· Delivering a Value Propositions to customers
· Providing post-purchase customer support
How To
Consider such as…
· Through which channels do our Customer Segments want to be reached
· Which channels work best
· Which channels are most cost-efficient
Resources
Channels
https://bmcintroduction.wordpress.com/channels/
Channels
The Channel Building Block describes how a company communicates with and reaches its Customer Segments to deliver its Value Proposition. It is important to understand which pathway (or channel) is …
bmcintroduction.wordpress.com
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