2020. 3. 20. 21:50ㆍIDEA/비즈니스 모델
Value Propositions
Brief
B2C: determines whether people will reading more about your product or hit the back button
B2B: why they should do business with you rather than your competitors, and makes the benefits
Detail
make a differentiated position as follows:
explains how your product solves customers’ problems or improves their situation (relevancy)
delivers specific benefits to customers (quantified value)
tell to customer why they buy from you, not from the competition (unique differentiation)
Resources
- Useful Value Positions Examples (and How To Create a Good One)
https://conversionxl.com/blog/value-proposition-examples-how-to-create/
How to Create a Unique Value Proposition—with Examples | CXL
Your value proposition determines if people read more about your product or hit the back button. Here's how to get it right.
cxl.com
- 7 of the Best Value Proposition Examples We’ve Ever Seen
https://www.wordstream.com/blog/ws/2016/04/27/value-proposition-examples
7 of the Best Value Proposition Examples We’ve Ever Seen
Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you...
www.wordstream.com
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