Customer Relationships

Customer Relationships

Brief

All activities to attract and secure customers for continued and amicable revenue generation

 

Types

·Transactional

there is no real relationship between the company and the customers,  kiosk at an airport.

 

·Long term

long-term and maybe even deep relationship established between the corps and the customer.

 

·Personal assistance

based on human interaction such as call centers, e-mail, etc. 

·Dedicated personal assistance

dedicating a customer representative specifically to an individual client,  private banking service

 

·Self-service

with no direct relationship, provides all the necessary means for customers to help themselves.

 

·Automated service / Custom advertising

mixes a more sophisticated form of customer self-service with automated processes

This can recognize individual customers and their characteristics, and offer information related to

orders or transactions. For ex, personal profiles give customers access to customized services. 

 

·Communities

utilizing user communities to become more involved with customers/prospects and to facilitate connections between community members. it allows users exchange knowledge, communicate.

 

·Co-creation / C2C Platform

More companies are going beyond the traditional customer-vendor relationship to co-create value with customers. like Amazon.com, invites customers to their platforms, youtube and so on.

 

·Switching costs

indicate how easy or how difficult it is for a customer to switch to a different alternative.

 

How To

Elements to keep on using the product/services.

i.e. push alarm, newsletter, coupon, event, etc.

 

Resources

How do I use the Customer Relationships building block of the Business Model Canvas?

https://strategyzer.uservoice.com/knowledgebase/articles/1194373-how-do-i-use-the-customer-relationships-building-b

How do I use the Customer Relationships building block of the Business Model Canvas? – Have a question? Find the answer here.