Channels Brief company communicates with and reaches its Customer Segments to deliver its Value Proposition. contact point where the customer meets the product Functions · Raising awareness among customers about products and services · Delivering a Value Propositions to customers · Providing post-purchase customer support How To Consider such as… · Through which channels do our Customer Segments..

Value Propositions Brief B2C: determines whether people will reading more about your product or hit the back button B2B: why they should do business with you rather than your competitors, and makes the benefits Detail make a differentiated position as follows: explains how your product solves customers’ problems or improves their situation (relevancy) delivers specific benefits to customers (qua..

Customer Segments Brief -the community of customers or businesses that you are aiming to sell your product or services to. -process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately. -begins with gathering and analyzing data and ends with acting on the information gathered in a way that is appropriate and effecti..