Channels

Channels

Brief

company communicates with and reaches its Customer Segments to deliver its Value Proposition.

 

contact point where the customer meets the product

 

Functions

· Raising awareness among customers about products and services  

· Delivering a Value Propositions to customers

· Providing post-purchase customer support

How To

Consider such as…

· Through which channels do our Customer Segments want to be reached

· Which channels work best

· Which channels are most cost-efficient

 

Resources

Channels

https://bmcintroduction.wordpress.com/channels/

Channels